How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![adidas Running on Twitter: "“You don't train every day to achieve what you know is in your reach. You train to achieve what is at the very edge of your limit” adidas Running on Twitter: "“You don't train every day to achieve what you know is in your reach. You train to achieve what is at the very edge of your limit” ](https://pbs.twimg.com/media/EhIcP6jX0AAv1Ax.jpg:large)
adidas Running on Twitter: "“You don't train every day to achieve what you know is in your reach. You train to achieve what is at the very edge of your limit”
![Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/KVVLXABEMAI6PPYWINHOYKLAQM.jpg)
Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe
![Adidas apologises for marketing email congratulating people for 'surviving' Boston Marathon | The Independent | The Independent Adidas apologises for marketing email congratulating people for 'surviving' Boston Marathon | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2017/04/19/09/boston-marathon.jpg?width=1200&height=1200&fit=crop)
Adidas apologises for marketing email congratulating people for 'surviving' Boston Marathon | The Independent | The Independent
![How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing](https://miro.medium.com/v2/resize:fit:800/0*22BWmHAfV4ZZl45K.jpg)